Pros and Cons of Free Email Services

What is the appeal of free email services?

Many service providers offer free email accounts (e.g., Yahoo!, Hotmail, Gmail). These email services typically provide you with a browser interface to access your mail. In addition to the monetary savings, these services often offer other benefits:

• accessibility - Because you can access your account(s) from any computer, these services are useful if you cannot be near your computer or are in the process of relocating and do not have an ISP. Even if you are able to access your ISP-based email account remotely, being able to rely on a free email account is ideal if you are using a public computer or a shared wireless hot spot and are concerned about exposing the details of your primary account.
• competitive features - With so many of these service providers competing for users, they now offer additional features such as large amounts of storage, spam filtering, virus protection, and enhanced fonts and graphics.
• additional capabilities - It is becoming more common for service providers to package additional software or services (e.g., instant messaging) with their free email accounts to attract customers.

Free email accounts are also effective tools for reducing the amount of spam you receive at your primary email address. Instead of submitting your primary address when shopping online, requesting services, or participating in online forums, you can set up a free secondary address to use.

What risks are associated with free email services?

Although free email services have many benefits, you should not use them to send sensitive information. Because you are not paying for the account, the organization may not have a strong commitment to protecting you from various threats or to offering you the best service. Some of the elements you risk are

• security - If your login, password, or messages are sent in plain text, they may easily be intercepted. If a service provider offers SSL encryption, you should use it. You can find out whether this is available by looking for a "secure mode" or by replacing the "http:" in the URL with "https:"
• privacy - You aren't paying for your email account, but the service provider has to find some way to recover the costs of providing the service. One way of generating revenue is to sell advertising space, but another is to sell or trade information. Make sure to read the service provider's privacy policy or terms of use to see if your name, your email address, the email addresses in your address book, or any of the information in your profile has the potential of being given to other organizations. If you are considering forwarding your work email to a free email account, check with your employer first. You do not want to violate any established security policies.
• reliability - Although you may be able to access your account from any computer, you need to make sure that the account is going to be available when you want to access it. Familiarize yourself with the service provider's terms of service so that you know exactly what they have committed to providing you. For example, if the service ends or your account disappears, can you retrieve your messages? Does the service provider give you the ability to download messages that you want to archive onto your machine? Also, if you happen to be in a different time zone than the provider, you may find that their server maintenance interferes with your normal email routine.